Today marks a very special day for us at Boxstar HQ - today we turned 5 years old! Its been a hell of a ride so far with so many ups and downs, and what better way to celebrate by looking at a bit of our history, year by year!
In 2013 we started with delusions of grandeur, it was the ultimate "build it and they will come" misconception. Little did we know we were getting into one of the most competitive industries around.
We launched on August 9th of 2013 and started with the most rudimentary of websites and a total of 4 products. Needless to say we did a lot of waiting around, apparently no one wanted to come. But even through humble beginnings, perseverance wins over all.
(that's our very first tee - our Logo Tee)
2014 would prove to be a very significant year for us as it was the year we decided to be proactive about getting our name out there. We went to competition after competition - almost 2 per month - to promote the Boxstar brand and get our stuff out there.
We still didn't have much, however, not even a tent! But we had a mantra we believed in and we were determined to make the brand stick. Check out one of our very first booths!
Our third year, 2015, proved to be redefining for us. We had major upgrades in our website and product offerings, introducing shorts and sweatshirts, and over doubling our product line.
Up until this point we had been primarily an offline seller, doing the majority of our business at competitions and other in person events. After revamping our website, we finally started competing online as well.
In 2016 we booked our first trip to Regionals as a vendor, marking a significant accomplishment for our brand and a huge stepping stone. While we quickly realized we were outclassed (we didn't even have a branded tent!), we had a blast and learned a ton.
This trip to Regionals really gave us the confidence we needed to head into 2017 full steam ahead - we knew we had a brand people believed in, and we were excited to make a real impact.
We made it to the Games! 2017 was another milestone year for us as a company. As Dave Castro announced the CrossFit Games were moving to our backyard in Madison, we knew that we couldn't afford to miss the opportunity to be a part of it all. In addition to being a vendor at the 2017 CF Games, we also watched as one of our first athletes, Streat Hoerner, qualified for the games as well - we're big time now!
We also launched our extremely successful ambassador program in 2017 which, thanks to our awesome ambassadors, has helped us develop our brand presence so much. 2017 turned out to be more successful for us than 2013 through 2016 combined.
And just like that we are 5 years old, but don't worry, we don't have any plans of slowing down. So what's to come?
In 2018 we launched our Affiliate Wholesale Program with the goal to provide your entire affiliate with the same quality and meaningful gear that you all already love. This program has been incredibly successful so far and is such a great way to promote the Boxstar mentality and Greater Than Yesterday mindset to affiliates everywhere.
We are also re-opening our ambassador program! We have had the pleasure of meeting so many of our existing ambassadors over the past 18 months and we can't wait to see who else wants to join our team of Ambassadors - click here to apply now!
From the bottom of our hearts, thank you so much for all of the support you each have given us over the past 5 years, no matter how big or small it was. We couldn't be more happy and we couldn't be more excited about what the next 5 has in store!
Thanks, Jason & Jason